PUMA STYLECADDIE

While at Bully I designed the user experience, user interface, and initial branding for STYLECADDIE, a digital product catalog for PUMA Golf's clothing line. Initially launching on Apple and Android app stores, we also developed modified versions for use in retail stores. Additionally, I also developed a Node-based client portal for managing the product database and sending out app push notifications.

Golf doesn't give off the same level of excitement and personality as other sports, so it was important to instill humor and personality wherever possible.